New Rates Promote Use
of Cutting-Edge Audio Technologies in Emerging Markets
San Francisco, January 31, 2017 – Via Licensing, a
leading world-wide intellectual property solutions provider, today announced
the introduction of a new flexible royalty model to encourage the licensed use of technologies from Via’s Advanced Audio
Coding (AAC) patent pool by companies operating in emerging markets.
Via’s new rate structure provides a region-based pricing option as an alternative to
Via’s standard Worldwide Rate Structure. Under the new
Alternative Rate Structure, companies selling products using patented audio
technologies in emerging markets will have the option to choose between the
existing Worldwide Rate Structure and the Alternative Rate Structure, depending on what
best fits their needs.
"Our goal is to reduce
friction over IP rights, facilitating the expansion by companies into global
markets while ensuring that innovators are appropriately compensated," said Via
President Joe Siino. "We believe our new rate options provide
flexibility for licensees operating in the unique market circumstances present
in China, India, Brazil and other emerging markets."
AAC is an audio coding method that is necessary for consumers to enjoy high-quality
audio with high compression efficiency, reducing the amount of data consumed
and processing power required. As such, it is an essential technology found in
many devices, including tablets, laptops and smart phones.
For more information on the new pricing structure,
including the country lists and specific rates, please visit here.
About Via Licensing
Via Licensing Corporation
is a global intellectual property solutions provider dedicated to enabling
innovation in partnership with technology and entertainment companies and
universities around the world. Via develops and manages licensing programs on behalf
of highly innovative companies in markets such as audio, wireless, broadcast,
and automotive. Via is a wholly owned subsidiary of Dolby Laboratories, Inc., a
company with more than 50 years of experience in innovation and technology
licensing. For more information about Via, please visit http://www.via-corp.com.
Media Contact (Via Licensing):
650 201 8814